INVESTORS are being asked to crowdfund the £250,000 needed to run upcoming musical Happy Days in return for a combined 25 per cent share of the profits from the show’s 24-week run.
It is the first time crowdfunding has been used to finance a major theatrical production in return for equity in the production.
“Investing in theatre productions is normally reserved for the wealthy. With this show, we wanted to give everyone the chance to be a part of what we believe can be a big hit.
“We’re sure that all audiences will love the musical, but those who have backed it financially will enjoy it even more – they’ll have helped make the show happen,” said producer and RTR International chief executive Todd Ruppert.
Happy Days – based on the classic US TV sitcom – will begin performances in January 2014 at the Churchill Theatre Bromley before embarking on a national tour.