BRITAIN’S second largest retailer Asda is considering launching homeware under the George brand.
The Walmart--owned group has applied for the trademark George.home according to filings published last week on the Intellectual Property Office website.
A spokesperson for Asda refused to confirm whether it was planning to launch a new homeware brand and said: “We register logos, trademarks and domains all the time.”
Asda currently sells a range of homeware products but only sells clothing under the George brand.
Planet Retail analyst Stephen Springham said Asda’s homeware side was “understated” and a rethink of its general merchandise division made sense in light of actions being taken by other retailers such as Tesco to boost sales at bricks and mortar stores.