Dr Gerard, which started life making gingerbread in the Polish town of Ozarow 20 years ago, will come under the financial control of Bridgepoint after the UK-based private equity group agreed to buy it from French company Groupe Poult. Poland’s biscuit market is forecast to grow at six per cent a year in the future as Poles catch up with their European cousins’ biscuit eating habits.
Bridgepoint partner Khai Tan said: “Dr Gerard has transformed itself into a leading player and is already well positioned for further long term growth in its market following its successful multichannel strategy.”
Dr Gerard, which was formerly called Lider’s-KG, operates from three sites across Poland and employs over 950 people. It offers over 200 types of treats from onion crackers to apricot cream sticks.