Apple dethrones Coca-Cola as the world’s most valuable brand

 
Oliver Smith
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APPLE and Google have unseated Coca-Cola as the number one global brand, according to a report yesterday from consultancy Interbrand into the top 100 global brands.

Computer giant Apple had a brand valuation of $98.3bn in 2013, moving the company from the second spot in 2012 to the top of the list this year.

“Every so often, a company changes our lives – not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks number one,” said Interbrand’s chief executive Jez Frampton.

Google rose even further after its brand value grew to $93.2bn in the past year, overtaking IBM and Coca-Cola to take the second spot on this year’s list.

“Due to evolutionary changes to its core offerings (Search, Android, and Gmail) and new innovations like Google Glass and its self-driving car, Google’s brand value increased by 34 per cent,” said Frampton.

Not all technology companies fared as well; Yahoo and BlackBerry both fell off the top 100 brand rankings in 2013.