Advertising to hit £12.5bn in 2013

UK advertising spending is expected to grow to more than £12.5bn in 2013 on the back of the 4G promotional push by mobile operators, and BSkyB and BT’s campaigns around rival TV sports packages. Media buying agency ZenithOptimedia said the 2.9 per cent jump in 2013 is spurred by growth in mobile ads and higher TV ad spends than expected. Global advertising will grow 3.5 per cent this year, even without the boost seen in 2012 from big events, indicating that the market is stabilising.