Analyst Views: What do you make of Premier Food's surprise new hire?

 
Elizabeth Fournier

MARTIN DEBOO INVESTEC
Murray is straight out of central casting for a finance chief of Premier Foods ...But lack of continuity is unhelpful to our eyes ... Murray’s qualities aside, we see the news as unhelpful to Premier’s efforts to rehabilitate itself in the eyes of the market.

DARREN SHIRLEY SHORE CAPITAL
We do not believe there is anything untoward in this situation, with Moran simply deciding that Premier Foods needs a finance chief that is committed for at least the next three years, as balance sheet re-engineering goes up a gear.

GRAHAM JONES PANMURE GORDON
Alastair is a highly capable finance chief and has relevant experience with highly geared companies with pension fund issues and as such we believe he should be seen as a safe pair of hands.