Penguin paid a substantial six figure sum for the exclusive rights to produce the strategy guide for Grand Theft Auto V, this autumn’s recently released blockbuster computer game.
However, Penguin’s enormous advance was only necessary because it was stuck in a brutal bidding process against another publisher with deep pockets.
And who was the other bullish bidder? None other than Random House itself.
The deal not only leaves the combined company facing reduced profits on the publication, but presumably a few red faces in the office too. Penguin told The Capitalist last night that it wouldn’t comment on that particular bid, but that there would be no paddles at dawn in future one-on-one auctions between the two publishing houses.