Yahoo unveils logo redesign as the company’s fortunes return

Oliver Smith
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YAHOO, the once struggling online services company, continued its turnaround today with a corporate makeover, in the form of a redesigned logo.

Yahoo’s share price has risen 83 per cent since new chief executive Marissa Mayer joined the company last July, kickstarting a turnaround of the company’s fortunes.

“We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as $10bn (£6.4bn). So, while it was time for a change, it’s not something we could do lightly,” said Mayer in a post on her personal blog.

Last month Yahoo’s monthly US web traffic overtook search giant Google, with 196m visitors to Yahoo’s sites.