Yahoo’s share price has risen 83 per cent since new chief executive Marissa Mayer joined the company last July, kickstarting a turnaround of the company’s fortunes.
“We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as $10bn (£6.4bn). So, while it was time for a change, it’s not something we could do lightly,” said Mayer in a post on her personal blog.
Last month Yahoo’s monthly US web traffic overtook search giant Google, with 196m visitors to Yahoo’s sites.