INTERNET giant Google may have called the next version of its mobile operating system Android KitKat, but grape-growers in France don’t seem too keen for Apple to name the new iPhone model after Champagne, as it has apparently planned.
A spokesperson for the governing body of the bubbly, Comite Interprofessionel du Vin de Champagne (CIVC), told French newspaper L’Union l’Ardennais: “Unlike Bordeaux which has become a generic colour, Champagne is not a harmonised colour. Any company wanting to use the name would be doing so to attract all the benefits that surround the name.”
While the CIVC would only add “we do not comment on rumours” yesterday, it does have a history of keeping the Champagne name firmly off the shelf.
Fellow French fashion house Yves Saint Laurent tried to use the name for a perfume, but the bubbly-makers said non.