Sainsbury’s sales boost retailer to a larger share of the market

SAINSBURY’S has successfully raised its share of the market through 2013, with sales growing as other retailers slip behind.

In the 12 weeks to 18 August, Sainsbury’s saw a 49 per cent hike in sales, when compared to the same period last year, rising from £3.86bn to £4.05bn.

According to the figures, collected from 30,000 UK households by Kantar Worldpanel, Sainsbury’s has increased its market share at the expense of other retailers. The supermarket now holds a 16.5 per cent share of the total till roll, up from 16.4 per cent.

In contrast, market leader Tesco and number two player Asda saw their market share shrink to 30.2 per cent and 17.1 per cent respectively, from a share of 30.9 per cent and 17.5 per cent a year ago.

Wm Morrison, the fourth largest supermarket, also saw its market share fall to 11.3 per cent from 11.5 per cent over the same period.

Privately owned German retailer Aldi enjoyed a 31.9 per cent jump in sales, pushing its market share to a record 3.7 per cent,while Lidl saw its sales rise by 14.9 per cent to help it to a 3.1 per cent market share.

Sales at Waitrose rose 9.1 per cent, giving the company a 4.8 per cent market share.