EE’s 4G headstart reaches new milestone ahead of rivals’ launch

Oliver Smith
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EVERYTHING Everywhere (EE), the UK’s largest mobile network operator, announced yesterday that its superfast 4G mobile network is now available in over 100 towns in the UK.

The news came ahead of rivals O2 and Vodafone launching their 4G networks today. EE, which owns Orange and T-Mobile, said yesterday it will continue rolling out its 4G network to an additional nine towns this month, aiming to reach 98 per cent of the UK population by the end of 2014.

“We’ve made a commitment to deliver not only the biggest 4G network, but the fastest too. It’s a commitment we’re delivering on day in, day out,” said Olaf Swantee, chief executive of EE.

The O2 and Vodafone 4G networks that launch today will only be available to a handful of UK customers, with O2 rolling out its service in London, Leeds and Bradford, and Vodafone launching only in London.

EE won early approval from Ofcom last October to start rolling out its 4G network, giving the group a 10-month head start over its rivals.

The company said yesterday that it has already doubled the speed of its network in 20 of the cities that it covers.