Strawberry fine for Tesco

Kasmira Jefford
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TESCO was fined £300,000 yesterday for misleading customers over a “half price” promotion for strawberries in the summer of 2011.

The case, brought by Birmingham City Council, relates to the price of a 400g punnet of strawberries at stores in 2011. They were marked at half price longer than the original price – breaching the pricing practices guide.

“We sell over 40,000 products in our stores, with thousands on promotion at any one time, but even one mistake is one too many,” a spokesperson said.