Dreams hires former Mothercare director as new chief executive

Kasmira Jefford
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BEDS retailer Dreams said yesterday it has appointed former Mothercare managing director Mike Logue as chief executive.

Logue, 41, stepped down as head of the baby products retailer’s UK business in January, with his role made redundant so that chief executive Simon Calver could play a more direct role in the UK.

He took up his role at the 164-store beds chain yesterday, replacing Nick Worthington who announced he was leaving in June after 16 years with the company.

“Dreams is a fantastic brand and I am delighted to be given the opportunity to lead the company forward at this exciting stage and build upon the solid foundations that have been laid by the management team,” Logue said in a statement yesterday.

Sun European bought Dreams out of administration in March for £35m, after struggling with a sharp decline in sales as the downturn and an over expansion of its portfolio took its toll on the group.

Dreams also bolstered its board last month after hiring former Jessops director Andrew Villars as logistics director and Brendan Glynn as head of operations.