Hobbycraft, the specialist arts and crafts supplies retailer, has posted its eighth consecutive year of sales growth as its online operations grow.
The chain, which has 90 stores, was resilient in its bricks-and-mortar operations, posting 2.3 per cent like-for-like growth in the year to 18 February.
Meanwhile online sales were up 21.5 per cent, with profit in the channel up 77.7 per cent.
Underlying earnings grew to £9.8m from £7.4m.
Why it's interesting
Hobbycraft has a specialist but loyal customer base, including 3m people who are members of its Hobbycraft Club scheme.
This means it can draw customers to visit its stores with demos and workshops, which it says has made the branches "social centres for craft".
The social approach has also translated to the website, which Hobbycraft says has big potential for user-generated content such as photographs and videos.
The positive performance figures come at the end of Archie Norman's tenure as chairman. Having helped to transform Hobbycraft over the past four years, he took up the mammoth task of chairing M&S last year.
What Hobbycraft said
Chief executive Dominic Jordan, was was promoted to the role in April, said: "We are very pleased with our financial and operational performance during the year."
"Looking ahead, we will continue to invest in multi-channel expansion whilst continuing to improve our overall customer proposition and experience,” he added.