Video conferencing tech firm Polycom sets sights on London as target market

Josh Mines
Video conferencing firm Polycom is targeting London as a lucrative market (Source: Polycom)

Video conferencing firm Polycom has asserted that it has its eyes firmly set on London's financial services sector as it looks to expand following a $2bn (£1.48bn) acquisition this year.

The company specialises in video conferencing, selling a range of products to allow businesses to host high quality video conference calls from across the globe.

It was purchased by headset specialist Plantronics in March for $2bn, and now chief executive Mary McDowell has said that London is the ideal market for the company.

"The products that we do are very relevant to enterprises here," she told City A.M. "We do well in financial services, in public sector and so industries that are strong in London, our products are a target for those."

Polycom started as a speaker phone conferencing company 27 years ago, and has recently had one of its early prototypes preserved in the Smithsonian museum.

Talking about the firm's recent acquisition by Plantronics, McDowell stated that it was a good deal for customers, partners and employees.

"A lot of times when we are selling phones today, people want a mix of traditional devices on the desks as well as headsets. This puts us in the position to offer the range to customers."

For Polycom, as it is for many companies, the future is up in the cloud. "When we look at the big growth drivers in the market its video cloud services," McDowell said when asked about the future of the business.

"We have been strong partners of Microsoft and we are continuing to do that as they evolve to teams. We’re also nurturing new partnerships with Zoom and Blue Jeans.

"That’s how we envision the future, as a range of strong partnerships."

McDowell also explained that the business had stopped viewing rivals as direct competitors and instead worked out how they could work with them.

"Two years ago Zoom and Blue Jeans were competitors, but now we’ve found some businesses are good in the cloud, while we are good in the conference room and we’ve tried to turn it to our advantage."

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