Holiday Inn owner InterContinental Hotels Group (IHG) has taken over 13 luxury hotels in the UK, including London's Principal.
The company has entered an agreement with Fonciere des Regions to rebrand the Principal and De Vere hotels, adding more than 2,300 rooms to its UK portfolio.
They will come under IHG's Kimpton banner, marking the debut of the boutique luxury brand in the UK.
It is part of the group's push into the luxury end of the market, and comes just a few weeks after it took a stake in Regent Hotels and Resorts.
"We are focused on continuing to expand our leadership in luxury and upscale, which are both high-value segments with significant growth potential," said Keith Barr, chief executive of IHG.
"Bringing Kimpton to such an important market as the UK is a key part of our plans, as is the introduction of our new upscale brand, which will provide an exciting, differentiated offering to both guests and owners. Together with the recent addition of Regent Hotels and Resorts to our portfolio, we are building real momentum behind our plans to deliver industry-leading net rooms growth.”
The Principal London in Russell Square is the jewel in the crown of the new additions, while the others include locations in Edinburgh, Manchester, Glasgow, Cardiff, and Oxford.