Top retail brands pull ahead of competition as Amazon tops brand value rankings

Josh Mines
Amazon was top of the brand value ranking. (Source: Getty)

The world's most valuable retail brands are expanding at a quicker pace than other business sectors, research released today has shown.

Data prepared by Kantar and announced by WPP showed that though shops on the high street were struggling in the current climate, some firms were adapting and thriving.

The first BrandZ top 75 Retail Brands, ranked companies around the world by their brand value - which was calculated through a combination of financial data, the opinion of consumers, and Kantar Retail market data.

Read more: Easter shopping boosted an otherwise gloomy March for retail sales

Amazon came out on top with a brand value of $165.256m, while McDonalds pipped second place with $110,266.

Supermarket chain Aldi also was found to be performing well, coming in 19th place and racking up a brand value of $12,893.

The ranking aims to show how innovative companies are pulling away from the pack and succeeding in a crowded marketplace.

"Shopping is no just longer just about buying things,” said David Roth, chief executive of WPP The Store, EMEA and Asia.

“Often, a decision to shop is a search for entertainment – whether in a physical space or the virtual world. It can be a way of spending time with like-minded people, or being in an environment that reflects an individual’s values.

"Shopping is also a way of simply feeling good – what we used to call ‘retail therapy’," he continued. "This explains why the BrandZ Top 75 Most Valuable Global Retail Brands includes brands specializing in everything from business suits and bras to bath oil and burritos. Today everyone is a retailer." Roth said.

The top 20 brands can be found below:

Rank Brand Brand Value (Million USD)
1 Amazon $165,256
2 McDonald's $110,266
3 Alibaba $88,623
4 Starbucks $46,071
5 The Home Depot $41,866
6 Louis Vuitton $35,505
7 Nike $34,295
8 Walmart $27,585
9 Hermes $25,951
10 Zara $25,135
11 Subway $19,529
12 Ikea $18,944
13 Costco $16,785
14 Gucci $16,273
15 $14,579
16 Chanel $13,394
17 eBay $12,962
18 KFC $12,895
19 Aldi $12,893
20 Lowe's $12,115

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