Fast fashion retailer Quiz today announced its first foray into menswear with the launch of a separate QuizMan brand.
The brand, which has a presence both in physical stores and online, has found success with its occasion wear. Last week it revealed that total sales had jumped 30 per cent.
It is now targeting further growth with a capsule collection geared towards style-conscious men. It will operate as a standalone brand with its own website and social media channels.
Sheraz Ramzan, chief commercial officer at Quiz said: “The Quiz brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices.
"As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
Last week, analysts at Peel Hunt said of the company: "The people who really matter, the customers, are clearly on the same wavelength as Quiz and whilst the market may be in denial about what a strong brand it is, we have no doubt that the impressive earnings growth available here will ultimately be more highly valued."