US craft brewer Goose Island taps Shoreditch for first UK brewpub

Alys Key
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Goose Island will serve freshly brewed beer in Shoreditch (Source: Goose Island)

A legendary Chicago craft brewer bringing a to the UK with a new brewpub in Shoreditch.

Goose Island will open its new venue this summer, offering beer freshly brewed on site.

Founded in 1988, the company was at the vanguard of the craft beer movement in the US. In 2011, it was sold to brewing giant AB InBev.

The brewpub in London follows a global push by the brand, which recently opened new branches in the US, China, Mexico, Korea and Brazil.

The brewpub is not Goose Island's first foray into the UK market. The Goose Tap House opened in Balham in 2016, but founder John Hall told trade publication The Morning Advertiser today that Shoreditch is "where we should have been in the first place". The new opening will be its first brewpub in the UK.

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The pioneer of barrel-aged beer has also expanded its presence in the UK during the past few years with events and launching new beers through British pubs and beers.

“We’ve been on an incredible journey here in the UK and are looking forward to this next chapter," said Ken Stout, president of Goose Island.

"We’re so flattered and excited about the reception that Goose Island beer has enjoyed in London and we want to continue to share and contribute to the incomparable beer culture in the UK. The new Goose Island brewpub will give beer lovers a chance to enjoy our established range of beers, as well as small batch specialities brewed on site by our very first UK brewmaster.”

The hunt is now on for a new brewmaster to join the team and head up the Shoreditch site. Perks include a monthly beer allowance, a bicycle, and a trip to Chicago.

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