Aviary rooftop bar operator ETM Group scores £10m for expansion from HSBC

Alys Key
Follow Alys
Aviary in Finsbury Square, is among the group's bars and restaurants (Source: ETM Group)

The operator of several City hotspots has scooped £10m to open more sites.

ETM Group is plotting more rapid expansion after landing the funding from HSBC.

Its operations include The Botanist in Broadgate, rooftop bar Aviary, and popular pub and restaurant The Jugged Hare.

At least three more sites are due to open this financial year, including Maple in Westfield White City.

Read more: Daisy Green confirms new Soho site as revenues hit £10m

Ed Martin, co-founder and chief executive at ETM said: “We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate."

Mark Frettingham, HSBC’s area director in London West End, said: “We’ve been hugely impressed with the rapid growth and strategic acquisitions of ETM to date and can’t wait to see what’s next for this exciting brand.

"The new £10m deal, led by relationship director Neil Treadaway, will enable ETM to open more locations in London, bringing its passion and expertise in hospitality to even more customers across the capital.”

Read more: Mr Fogg's plots first City bar in Oaknorth-backed London expansion

Related articles