UK shoppers help Fortnum and Mason post record Christmas sales

Alys Key
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More than three quarters of sales in the flagship store were to domestic shoppers (Source: Getty)

Homegrown customers helped legendary department store Fortnum and Mason to post record Christmas sales in 2017, as British shoppers flocked to the royal warrant-holding store.

Sales jumped 13 per cent in the five weeks to 31 December, with sales growth both in stores and online.

The 300-year-old business bucked the trend among its peers by attracting more domestic shoppers. Iconic London stores such as Selfridges were boosted by an influx of high-spending visitors from overseas last year, but Fortnum and Mason said that 77 per cent of sales at its flagship Piccadilly store were from domestic customers.

Read more: Luxury tourism boom helps Selfridges deliver double-digit sales growth

Chief executive Ewan Venters said: "This tells us that the high quality of customer experience we deliver in-store, and for which Fortnum's is justly famous, is a big attraction for our customers, and is of course a reason to shop with us all year round."

Travel hubs also provided another opportunity to catch busy Christmas shoppers, with shops at Heathrow Terminal 5 and St Pancras International performing well.

Venters added: "In a climate of financial uncertainty, these are very encouraging results."

Read more: Fortnum & Mason's sales rise fuelled by domestic demand

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