Adobe has teamed up with German software giant Software AG to launch a new data platform that helps businesses create better messaging for their customers.
The partnership, which combines the two firms’ software, will allow businesses to access data from different sources in real time to create a personalised customer profile.
Using the new software, businesses will be able to adapt their messaging depending on how a customer has acted in previous interactions.
For example, firms would be able to see whether or not a customer has opened an email and adapt its future emails accordingly.
Adobe said the software can be used across a range of industries, such as airlines, banks and telecoms firms.
“It gives our customers the ability to better ingest more and richer data to create more personalised and vetted customer experiences,” Abode EMEA president Paul Robson told City A.M.
The launch comes as an increasing number of businesses look to beef up their data platforms in a bid to improve customer experience.
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“Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data,” said Sanjay Brahmawar, chief executive of Software AG.
“This integration is the foundation of greater visibility, transparency, and customer intimacy - all in real time.”