Gin-thirsty Brits are planning to drink even more of the spirit in the new year, new research has shown.
Almost 40 per cent of respondents to a survey by RBC Capital Markets said they expect to drink more gin and tonics in the next 12 months, with only one per cent saying they expected to cut back.
The research also ranked the gin brands most used by respondents. Gordon's came out top, with 45 per cent picking the gin. This put it well in front of the next most popular brand, Bombay Sapphire, which had 25 per cent support.
Hendrick's and Tanqueray were the next most popular, with under 10 per cent market share each.
The good news for gin makers also comes as a boon for tonic water producers, with analysts expecting the market to grow up until at least 2030.
Premium brands look set to win the mixer war, as 80 per cent of consumers said that taste was the most important factor in choosing a tonic water, ranking it well above the 15 per cent who consider price.
But brand loyalty to producers such as Fever-Tree was not as strong as researchers had anticipated. While 13 per cent of Fever-Tree consumers would not consider switching brand, another 37 per cent said they would be willing to try Schweppes 1783. The higher-end version of the mixer was launched by Coca-Cola last month in a bid to compete with premium brands such as Fever-Tree.