This year's Christmas ad season is already shaping up to be a vintage one, with the return of an animated carrot, an over-enthusiastic elf - and Moz the Monster.
Worried about missing out? Here's what we've seen so far:
Paddington Bear helps out a would-be robber, thus teaching him the magic of Christmas. Although, robber or not, it's difficult to work out what a man his age was doing on a snowy roof in the first place...
Remember Kevin's daring escape last year? No, us neither. Either way, here he is, chasing after Santa (and a sexy lady carrot) on a train.
Woman loses impractical shoe in snow and doesn't bat an eyelid. Social media storm ensures.
John Lewis copies past successes with its increasingly tired adorable child/furry critter narrative.
Another montage, this time of two sisters growing up. Spoiler: we never find out what's in the wrapping paper.
A young girl grows up while watching The Sound of Music. A classic of the tear-jerker genre.
A Christmas elf in a swish warehouse races to put a gift on Santa's sleigh before it takes off, and in doing so contravenes inumerable health and safety rules.
Fly-on-the-wall cameras capture a typical family Christmas. Warning: features very dodgy singing.