#UnderTheBed: John Lewis may have teased its Christmas ad and it seems kind of creepy

 
Emma Haslett
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Is this John Lewis' Chrismas ad? (Source: Twitter)

Last year's bouncing boxer dog represented a shift from John Lewis' tear-jerker Christmas ad template. But a teaser posted last night suggests this year the retailer has ditched the laughs and gone for something rather scarier...

Last night a teaser emerged on Twitter account @UnderTheBed2017, together with the hashtag #UnderTheBed, which showed a pair of koala-like eyes blinking in the dark.

Twitter users immediately speculated the account was John Lewis: the retailer did a similar thing last year with Buster the Boxer.

Here's the tweet:

This morning it tweeted another clip:

The overall effect is surprisingly creepy, given John Lewis' past form, which is either light and fluffy or pulls on the heart-strings.

We'll learn more about the ad when it is unveiled soon. Until then, you can enjoy M&S' #LoveTheBear ad, which was revealed this morning - or watch John Lewis' offering from last year below:

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