Vinyl countdown: Sainsbury's has launched its own record label to take advantage of the record revival

Emma Haslett
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The two albums will be available instore from Friday (Source: Sainsbury's)

Have we just reached peak hipster? Sainsbury's has launched its own record label in an effort to capitalise more on the vinyl revival.

The supermarket said it will launch two compilation albums on its new Own Label imprint, which will be released via Universal and Warner Music on Friday.

The first of the two albums, Coming into Los Angeles - A Taste of West Coast, features the likes of The Monkees, Fleetwood Mac and the Doobie Brothers, while the second album, Hi Fidelity - A Taste of Stereo Sound, includes Mike Oldfield's Tubular Bells, alongside tracks by Elton John and 10CC.

Sainsbury's began stocking vinyl in March 2016 for the first time since the 80s, and says it now accounts for one in every 20 vinyl records sold in the UK, with 70 per cent of the much-coveted "grocery vinyl market".

“Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else. Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”

Read more: Tune! Record label revenues hit five-year high thanks to streaming and LPs


Sainsbury's vs HMV

In June last year the supermarket entered into a war of words with high street music retailer HMV over who was the UK's biggest vinyl retailer. In a trading update, Sainsbury's said it had achieved an eight per cent market share, making it the UK's biggest vinyl record retailer. HMV hit back, saying while the supermarket was selling records from more locations, it sold more records.

However, it conceded: “We don’t sell nearly as many teabags as Sainsbury’s.”

Read more: Vinyl comeback led by David Bowie helps UK music to vintage 2016

Sainsbury's records: The full tracklistings

1. Coming Into Los Angeles - A Taste of West Coast
1 The Mamas & The Papas Dedicated To The One I Love
2 Love Andmoreagain
3 The Monkees As We Go Along
4 Buffalo Springfield The Hour Of Not Quite Rain
5 Tim Buckley Song To The Siren
6 Judee Sill The Kiss
7 The Byrds Full Circle
8 Flying Burrito Brothers Wild Horses
9 Arlo Guthrie Coming Into Los Angeles
10 Linda Perhacs Chimacum Rain
11 Fleetwood Mac You Make Loving Fun
12 America Ventura Highway
13 Little Feat Long Distance Love
14 Linda Ronstadt Desperado
15 Michelle Phillips The Aching Kind
16 Rickie Lee Jones Chuck Es In Love
17 Doobie Brothers What A Fool Believes
18 Nicolette Larson Lotta Love
19 JD Souther Faithless Love
20 Gene Clark Lady Of The North
2. Hi Fidelity - A Taste of Stereo Sound
1 Mike Oldfield Tubular Bells
2 Yes Wonderous Stories
3 Moody Blues Question
4 Roxy Music Avalon
5 Tangerine Dream Sequence C
6 Cat Stevens Morning Has Broken
7 Al Stewart Year Of The Cat
8 Andrew Gold Lonely Boy
9 John Martyn Solid Air
10 Elton John Song For Guy
11 Van Der Graaf Generator Theme 1
12 Bryan Ferry This Is Tomorrow
13 Joe Walsh Lifes Been Good
14 Mike Deville Spanish Stroll
15 Todd Rundgren I Saw The Light
16 10CC I'm Not In Love
17 Commodores Easy
18 Gallagher and Lyle Showdown
19 Giorgio Moroder Chase
20 Brian Eno Another Green World

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