After much hype, Mercedes' X-Class pickup truck has finally been launched, the company said today - priced at just under €40,000 (£35,000).
The company said the X-Class, which has the dubious accolade of being the first pickup truck to be produced by a luxury marque, will be available next month in Europe, from €37,294.
Mercedes said the new vehicle "pushes the boundaries of the classic pickup", with four or six-cylinder engines, rear-wheel drive or permanent all-wheel drive versions, and six-speed manual or seven-speed automatic transmissions.
Buyers can even pick from six different seat covers, with two leather variants.
The X-Class will be the world's first intelligently connected pickup, with smartphone connectivity and access to "useful information" such as the location of the vehicle. It also includes features such as active brake assist, lane keeping assist and traffic sign assist.
Volker Mornhinweg, head of Mercedes-Benz' vans division, called the truck the "first genuine pickup with convincing passenger car characteristics".
"It's robust, strong and with good off-road capability – just like a pickup should be. It's also aesthetically pleasing, dynamic to drive, comfortable, safe, connected and individual – as you would expect from a Mercedes.
"As a result, the X-Class pushes the boundaries of the classic pickup and makes this vehicle segment attractive for private use, too."