Asda names Roger Burnley as new chief executive

Helen Cahill
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An Asda supermarket store logo is pictur
Asda faces fierce competition from Lidl and Aldi (Source: Getty)

Asda has chosen Roger Burnley, the supermarket's chief operating officer, as its new chief executive.

Burnley will take over from current chief executive Sean Clarke on 1 January next year.

He returned to the business in 2016 after working in a variety of roles for Sainsbury's from 2006 onwards.

Clarke said he was "taking some time out" but that he would remain connected to the Walmart-owned grocer.

Read more: Asda fuels supermarket price war with 2p per litre petrol cut

Burnley said: "Asda is a great business and we've started to realise its potential again. Sean's focus on serving customers and simplifying the business has established a firm foundation on which we can build.

"Since I returned to Asda last year, I have been encouraged by the passion and professionalism of our colleagues and look forward to leading this terrific team."

Burnley will be tasked with growing Asda's sales as it faces stiff competition from discount chains Aldi and Lidl.

Dave Cheesewright, chief executive of Walmart, said: “Roger was purposefully brought back to Asda to partner with Sean ahead of the transition to Roger taking up the position of CEO. He and Sean have worked as a great team and I’m really confident in Roger’s ability to continue building upon our returning momentum."

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