O2 hails success of free cracked phone replacement service

Oliver Gill
Follow Oliver
Olympics Day 15 - Basketball
O2 said its customer-focussed strategy was starting to pay dividends (Source: Getty)

The UK arm of Telefonica, the owner of O2, today revealed it added 143,000 new mobile customers over the last quarter.

While the latest figures from all of the firm’s competitors are yet to be revealed, O2 said customer loyalty remain was “market leading”. Customer churn, a measure of how many people are leaving the network stood at one per cent.

“I am pleased that we have delivered another solid performance this quarter, as we continue to demonstrate our strong customer focus with exciting new propositions, leading customer satisfaction and service improvements,” said Telefonica UK chief executive Mark Evans.

Read more: O2 launches groundbreaking wifi service at London's most visited attraction

During the quarter, O2 rolled out a free screen replacement initiative for customers. Today, it unveiled “flexible tariffs” allowing customers to change airtime and handset costs while still under contract.

Evans said: “This customer-led mobile-first approach has driven further good growth in our customer base and high levels of customer loyalty.”

Read more: Staylittle: O2 helps cut-off Welsh village to finally get online

Related articles