Habitat to open four new "mini-stores" by mid-November

 
Helen Cahill
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A mini Habitat store in Nine Elms (Source: Habitat)

Habitat is opening four more concessions in Sainsbury's supermarkets after a trial of six "mini-stores" throughout the UK.

Habitat became a part of the Sainsbury's group when the supermarket bought Home Retail Group in 2016.

Just days after the £1.4bn takeover, Sainsbury's started opening 2,000 sq ft Habitat stores to make use of its excess store space.

Read more: Sainsbury's suits up: Supermarket to sell smart mens clothes

Now, the Habitat store roll-out is continuing with openings in London, Newcastle, Manchester and York.

The stores function both as conventional shops and as a place where customers can browse and order Habitat's products online.

All of the new concessions will be open by the middle of next month when the Wandsworth outlet opens on 15 November.

Clare Askem, managing director of Habitat, said: "We've learnt lots of lessons from our six trial mini-stores in Sainsbury's this year and these have been addressed in our upcoming store openings.

"We've refined our product range based on customer feedback, while our in-store visual merchandising and service proposition has been adapted to what customers want on a "weekly shop" basis."


A new concession will open in Wandsworth soon (Source: Habitat)