Frame eyes more gyms as Piper puts £6m into the brand

Alys Key
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Frame will open more sites across London with the money (Source: Frame)

Boutique fitness brand Frame has scored £6m to expand further across London and the rest of the UK.

Consumer investment specialist Piper has put the money into the brand, founded by Pip Black and Joan Murphy in 2009, to help it grow beyond the current four sites in Shoreditch, King's Cross, Victoria and Queen's Park.

"We’re greatly impressed by Pip and Joan’s passion and knowledge for their brand – and how they’ve built a devoted following of ‘Framers’," said Libby Gibson, partner at Piper. "We look forward to joining them on this exciting next stage of their journey."

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Pip Black said: "We have developed a close partnership with Piper and are already seeing the benefits of working with their wider team, drawing on their skills and experience."

Joan Murphy added: "We are hugely excited about growing our unique and special brand, allowing more customers to enjoy getting and staying fit and healthy."

It comes at a blood-pumping time for investment in the British fitness industry.

City-based fitness brand 1 Rebel raised £6.6m this month for expansion in London. Meanwhile clothing chain Castore revealed today that its recent £1.2m funding round included backing from the founders of The Gym Group and Pure Gym.

"Although there is a healthy rivalry between us as far as our gyms are concerned, we are both united in seeing Castore as a good investment opportunity," said Roberts. "The health and fitness sector is growing fast and it is great to see a young British company stamping its mark on sportswear which has traditionally been dominated by the big global brands."

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