Fashion house Gucci will no longer feature fur in its collections, its chief executive said yesterday.
Marco Bizzarri said at the 2017 Kering Talk at the London College of Fashion that the brand will go fur-free, starting with its most recent collection.
It marks a dramatic shift for the brand which has up until recently featured materials such as fur and snakeskin on the catwalk. Gucci's booming popularity since the appointment of Alesandro Michele as creative director has been centred on bold colours and statement pieces like the $19,000 (£14,350) pink fox fur coat which was the star of its autumn/winter 2016 collection.
But Bizzarri credited Michele with making it possible to cut fur from the line.
“In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,” he said.
“I sensed that immediately on meeting Alessandro for the first time.”
Gucci will now auction off its remaining fur products, with the proceeds going to animal rights groups. It will also become part of the Fur Free Alliance, an anti-fur campaign group.
“Gucci’s new fur free policy marks a game-changer for the whole luxury fashion industry to follow," said Joh Vinding, the chairman of the Fur Free Alliance.
"Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free.”