Booths supermarket products to be stocked on Amazon's grocery delivery platform

Alys Key
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Source: Geograph

A supermarket from the north of England known as the "Waitrose of the north" is the latest to sign up for AmazonFresh, the ecommerce giant's grocery delivery service.

Booths, which operates 28 stores in the north, will now stock products on the platform, giving customers in London, Surrey, Hampshire, Bedfordshire and Hertfordshire the option to order its products.

“Booths has always been a northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” said Edwin Booth, Chairman and CEO of Booths.“This is good news for everyone. It’s a win for Booths, as we have wider reach for our products and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”

The move marks another jump forward in Amazon's attempts to snap up a slice of the grocery market, following its $13.7bn acquisition of Whole Foods.

“We know customers love high quality ready meals, delicatessen and produce, and with Booths’ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer,” said Ajay Kavan, Vice President, AmazonFresh International. “Our customers tell us they look for choice, value and convenience from AmazonFresh. That’s why we’ve added Booths to our great selection of products from Morrisons and Whole Foods Market as well as local shops and big name brands, brought together with same day delivery and the everyday low prices that Amazon is known for.”

Read more: Amazon's Whole Foods deal was the fastest big US retail acquisition ever