RIP Glamour magazine - the women's beauty bible is going digital

 
Emma Haslett
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Glamour Women of the Year Awards 2012
Glamour magazine launched in 2001 (Source: Getty)

Glamour, the women's magazine which acted as a beauty bible in the early noughties, is set to go from a monthly title to a twice-yearly collectible edition, as its editorial team moves to a digital first model.

The magazine, which was first launched in 2001, will publish its last monthly edition in December, its publisher Conde Nast said.

The publisher added the magazine will go "mobile-first, social-first", with a focus on beauty content.

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Glamour's November issue (Source: Conde Nast)

In a controversial move, the magazine's editorial and commercial departments will be merged, which Conde Nast said will "offer our partners access to the whole team, with a unified and cohesive structure creating content for brands and editorial alike".

The company added it will create a "Glamour beauty hub", which will focus on "how to" articles, product reviews, videos, articles from social media celebrities, reader reviews and peer opinion.

“Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001," said Albert Read, Conde Nast Britain's managing director.

"It is a faster, more focused, multi-platform relationship. The quality of ideas, vision and execution remain central, but the way in which it is delivered must change fundamentally with Glamour’s new mix of digital, social, video, live and print, and its focus on beauty.

"We have the brand, the creativity and the access – an enormous competitive edge in the market - and we are rendering it in new ways around beauty to reflect the Glamour woman of today, and of tomorrow."

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