L'Oreal and Founders Factory pick three new startups for beauty tech accelerator: Sampler, Riviter and Alegra

Lynsey Barber
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Founders Factory is working with L'Oreal to find startups disrupting the beauty industry (Source: Getty)

A second group of startups looking to shake up the health and beauty industry have been chosen by L'Oreal and Founders Factory for their beauty tech accelerator.

Sampler, which gets product samples into the right audiences hands rather than just handing them out randomly, and Riviter, an AI powered search engine that can identify products within images, will join the six month programme.

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It has also selected Alegra, a digital online platform for brands, which was previously part of Founders Factory's mediatech accelerator programme with the Guardian.

“Merging the innovation capacities of L’Oréal with those of beauty tech startups creates a powerful synergy which helps to address the aspirations of our consumers and to build a new generation of personalised and smart digital services," said L'Oreal chief digital officer Lubomira Rochet.

"We are supporting the development and growth of promising young entrepreneurs by sharing our expertise and network, and in the meantime we invite them to bring new ideas to the digital projects of our brands. Open innovation is a win-win strategy that fosters disruptive thinking and pushes forward our digital leadership in beauty.”

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Founders factory was set up by former Lastminute.com entrepreneurs Brent Hoberman and Henry Lane Fox with. It has incubators across sectors, including finance, travel and education too working with corporates such as Aviva and easyJet.

“We fully understand the difficulties in launching a technology business and we are providing these startups with a competitive advantage; unrivalled support both via our Founders Factory operations team and the insights and scale of L’Oreal," said Lane Fox.

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