Trio who founded video ad startup Unruly are stepping down

Caitlin Morrison
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News Corp bought Unruly in 2015 (Source: Getty)

The founders of video ad company Unruly are stepping down from their positions at the firm, 12 years after it was first established.

Sarah Wood, Unruly's outgoing chief executive, wrote in an email to staff that she, along with chief strategy officer Scott Button and chief technology officer Matt Cooke, would move out of their full-time positions and instead take up advisory roles on the company board.

Wood will remain as chief exec until March 2018, as the group looks for a replacement, and from 1 April 2018 will take up the role of chair of the Unruly board.

The move comes two years after Unruly was sold to News Corp for £114m.

"As you can imagine, after 12 exhilarating years of building a global business and challenging the norms of adtech at every step, we are looking forward to handing the baton to our highly experienced and talented exec team, whose ambitious vision for Unruly 2020 will ensure that we continue to deliver wow for advertisers and take the lead on transforming advertising for the better, as well as upholding the Unruliness you have all come to expect," Wood said.

"One of the secrets to Unruly’s success is our willingness to embrace and inspire change, and now more than ever there is so much to look forward to in the business, so many new opportunities to seize and so many more successes still to come!

"Over the last 2 years, we’ve generated exponential growth in programmatic video revenues and we’ve built a first-class global leadership team to take the company forward."

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