Media and telecoms behemoth Sky has joined forces with fierce rival BT to roll out cutting-edge ultrafast broadband across Ireland.
BT won a "highly competitive" tender to secure a four-year contract to bring faster internet speeds to the whole country.
The roll out is set to boost the Irish broadband market by offering customers more competition and choice of broadband products, and a single phone and broadband offering, rather than having to rely on different providers for different services.
In the UK, BT and Sky go head-to-head across TV, broadband, fixed line and mobile. However, Sky is a customer of BT's Openreach arm, which owns and operates the majority of the UK's broadband infrastructure.
The pair have duked it out over a number of key contracts of late, in particular across TV sporting rights. BT prevailed earlier this year in the race for European Champions League rights and has also pinched this winter's cricketing Ashes from Sky. However, Sky fended off the opposition to retain the rights to English Football League rights and is the largest UK broadcaster of the live Premier League matches.
“This deal with BT reflects our continued commitment to investment in infrastructure in Ireland and will mean our customers can avail of the highest fibre speeds in the country across the widest possible footprint," said Sky Ireland managing director JD Buckley.
It will also allow us to bring fibre to currently underserved rural customers as part of the Government’s National Broadband Plan.
Shay Walsh, managing director, BT Ireland, said: “We are delighted that Sky Ireland chose BT to support the next phase of its rollout of next generation broadband technology."