Debenhams has snapped up a minority stake in on-demand beauty services company Blow Ltd, the department store giant revealed yesterday .
The chain’s £7.5m investment will be used to set up “beauty bars” – offering blow dry, make up and nail services – in various Debenhams stores. The first three bars will be set up on Debenhams’ Oxford Street, Birmingham Bull Ring and Manchester.
Blow Ltd was launched by venture capitalist Dharmash Mistry and former editor of Elle and Grazia, Fiona McIntosh, in 2013.
Read more: Debenhams' trading director steps down
Debenhams CEO, Sergio Bucher, said: “I am excited to announce our partnership with blow Ltd. The step is a strategic move which ties into multiple facets of our Debenhams Redesigned strategy. This will allow us to scale up our Beauty Services offer rapidly and bring brands closer to customers both in store and in their own homes. Blow Ltd’s exclusive presence in Debenhams stores will give customers even more reasons to visit us and the digital app booking service fits with our aim to offer customers a seamless mobile experience."
Dharmash Mistry, chairman and co-founder of Blow Ltd, said: “Our partnership with Debenhams will turbo charge growth and awareness of Blow Ltd by accessing the vibrant and loyal customer base of a UK market leader.
"This move accelerates our ambition to bring expert beauty services to customers in key regional cities across the UK, either in their homes or in Debenhams stores. We are excited to join forces with Debenhams to reinvent the fragmented, multi-billion-pound beauty services market.”