Four million overseas visitors came to the UK in July this year, making it the best month ever for inbound tourism to the UK since records began.
The number of visitors marked a six per cent increase on the previous July.
VisitBritain director Patricia Yates said: “This sustained growth demonstrates Britain’s continued ability to compete internationally for visitors and shows that tourism, one of our most valuable export industries, is an increasingly important driver of economic growth across our nations and regions.”
But the rise of the staycation meant there was a two per cent drop in Brits going abroad during the same period, according to new figures from the Office of National Statistics (ONS).
Nevertheless, 6.9m people made a trip outside of the UK, spending £4.5bn in the process. However, this also marred a decrease, as frugal British tourists reined in spending by two per cent owing to foreign exchange rates.
The fluctuating currency also encouraged more spending by visitors to the UK, who splashed the cash to the tune of £2.7bn on their holidays in July. This was up three per cent on the previous year.
Tourism minister John Glen commented: "Tourism is a major economic force that creates jobs and drives growth for the whole of the country. These record figures show the continued strength of this important sector and the UK’s global position as a must-visit destination."