Online retail growth hits its strongest level of 2017 so far in August

Helen Cahill
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Homeware sales were particularly strong (Source: Getty)

Online retail sales jumped 16.4 per cent in August, the best month for growth in internet sales so far this year.

The figures, released today by Capgemini and IMRG, found homeware items were particularly popular last month, with sales up by 20.5 per cent year-on-year. Clothing sales were up 17.9 per cent.

However, sales of electrical items suffered, recording the fifth month of falling sales in a row.

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Multichannel retailers benefited from 17 per cent growth, which comes after three months of single-digit growth, which was the first time that had happened since February 2015.

Bhavesh Unadkat, principal consultant in retail customer engagement design at Capgemini said: “With the first half of the year marred by consumer uncertainty around Brexit and the general election, retailers must be hugely encouraged by the August results."

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