Three fresh prototypes for driverless cars have been unveiled by a top group with ambitious goals of getting the vehicles onto Britain's roads by 2019.
A self-driving Range Rover Evoque and two Ford - a Fusion and a Mondeo - will be part of a fleet of six vehicles that will form part of trials on public roads between London and Oxford.
The group called Driven includes Oxbotica, a startup spun out of Oxford University's robotics institute that provides the software "brains" for the car, Transport for London, Telefonica, re-insurer XL Catlin, the Transport Research Lab, the UK Atomic Energy Authorities research lab Race, Nominet, as well as Oxford council and the Oxford robotics lab.
“Testing the technology that enables autonomous driving is clearly an important part of the development process," said director of the RAC Foundation Steve Gooding, adding that building public confidence in the technology was key.
“High visibility branding of the test vehicles is a good thing, as they move from extensive off-road trials to streets where they’ll be mixing with everyday traffic, so that we know not to panic when we see one approaching with no-one holding the steering wheel."
The tests are aiming to get vehicle of level 4 autonomy - the second highest - doing journeys from the city to the capital via motorway and urban roads in just two years time. Driven is already taking on challenges such as roundabouts, junctions, and interactions with pedestrians and cyclists its facilities.
The new cars will be able to be seen around Oxford in the coming months and further afield next year.
Innovation director at TfLl Michael Hurwitz said: "Autonomous vehicle technology has the potential to significantly change travel - that’s why we are working closely on this project to ensure the development of these types of vehicles is safe, environmentally-friendly and consistent with our focus on walking, cycling and green public transport.”
The efforts of the group see it take on the likes of tech giants such as Google and Uber which are both conducting trials on public roads in the US.