Conor McGregor uses fight loss to plug Notorious whisky and vows drinks industry domination

Alys Key
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Floyd Mayweather Jr. v Conor McGregor
McGregor used his post match press conference to talk about his whiskey (Source: Getty)

Watch out Diageo, an unlikely competitor has vowed to dominate the drinks market with his own personal brand of whiskey.

Fresh off his loss to Floyd Mayweather, Irish mixed martial artist Conor McGregor has pledged "to take over the Irish whiskey market".

Read more: Here's how much Mayweather and McGregor will make from the "Money Fight"

In an unusual piece of fighting talk, McGregor toasted the boxing match, which was estimated to have been one of the most lucrative in history. "Boy that whiskey tastes so good!" he said. "Oh sh*t. Keep an eye out for it."

The UFC double-champion was stopped by Mayweather in the 10th round of a match in Las Vegas. It is estimated that McGregor has walked away with around $100m in pocket. Mayweather is said to have taken home at least $300m.

The whiskey is not his first business venture. McGregor announced last month that he wanted to "rival Net-A-Porter" with a new fashion label. The brand, called August McGregor, is a collaboration between McGregor and California-based tailor David Heil, founder of David August.

Read more: Stock Spirits looks to whiskey for growth after profits jump

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