Mr Kipling maker Premier Foods has appointed Keith Hamill, former finance director at WH Smith, as its new chairman.
Current chairman David Beever is stepping down after nine years at the company, and five years serving as chairman.
Hamill is currently a non-executive director at EasyJet and was formerly chairman of Travelodge.
When he begins his new role in November, Hamill will be tasked with steering the company as it negotiates changes in cost prices due to Brexit, and attempts to answer the demands of activist investors.
Ian Krieger, the company's senior independent non-executive director, said: "Keith's background in consumer facing businesses in addition to his breadth of experience as a chairman and non-executive director will be invaluable as we continue to focus on our strategic objectives."
Premier Foods, which makes Ambrosia milk, Bisto gravy and Angel Delight, suffered a 10 per cent fall in profits last year, with underlying sales falling 1.4 per cent from £801m to £790m.