More Chinese nationals are set to visit the UK within the next year compared to the last 12 months.
Travellers from China are ranking the UK higher up in their list of places to visit, according to research by Hotels.com.
Previously 17th on the list of desired destinations, the UK is now joint 7th along with Japan, New Zealand, Singapore and Thailand.
But France and the USA jointly topped the rankings of favoured locations. Canada also jumped in popularity, rising from the same position as the UK last year to being joint third choice alongside Australia.
Top destinations Chinese travellers intend to visit in the next 12 months
|Rank||Destination||Percentage of Chinese travellers||2016 rank|
|=1||France||18 per cent||9|
|=1||USA||18 per cent||12|
|=3||Australia||16 per cent||1|
|=3||Canada||16 per cent||17|
|5||Germany||12 per cent||17|
|6||Maldives||11 per cent||5|
|=7||Japan||10 per cent||2|
|=7||New Zealand||10 per cent||12|
|=7||Singapore||10 per cent||6|
|=7||Thailand||10 per cent||6|
|=7||UK||10 per cent||17|
Worldwide spending spree
The research also shows that people in China are willing to spend 28 per cent of their annual income on international travel.
Younger millennials are driving the trend, spending an average of 35 per cent of their wages on trips. Their average holiday length has increased from four to seven days in the past year, and 80 per cent say they would visit more than one city during their stay.
The amount spent per day by all Chinese tourists was up eight per cent on last year, as travellers allocated more money to dining, sightseeing, and rest and relaxation activities.
In the UK, hoteliers say their Chinese customers spend most on restaurants and hotel bars. In fact, Chinese visitors spend 23 per cent more at the hotel bar when visiting the UK than they did in any other country.
“Our research has identified that China outbound tourism offers huge economic benefits to many countries across the globe," said Abhiram Chowdhry, vice president and managing director Asia Pacific and Latin America for Hotels.com. "It’s therefore vital that hotels cater for Chinese travellers and develop innovative hotel services that tap into their enormous spending power.”
Customers said they wanted in-house Mandarin speaking staff, as well as Chinese payment facilities such as UnionPay.