Tinder for tennis: Stelios Haji-Ioannou's EasyGroup launches EasyTennis

Alys Key
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The app launches in London today (Source: easyTennis)

It's game set and match for one entrepreneur whose idea has found the backing of Sir Stelios Haji-Ioannou's easyGroup.

Sir Stelios swiped right on the concept of a "Tinder for tennis" after entrepreneur Ganesh Rao won £10,000 in a competition to find new "easy" brands.

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The resulting easyTennis website helps keen sportspeople find someone with whom to play tennis, matching players on the basis of skill level, location and availability.

It costs £2.99 per match-up with the first one for free.

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Sir Stelios said: “easyTennis is a great way to meet new friends and improve your game. It’s also a great fit with our ‘easy’ brand values – taking on the posh, expensive clubs and making tennis more accessible and affordable. Definitely for the many – not the few!”

The democratic venture launches in London today, with a goal of going nationwide by the end of the year. On top of the match-up function, a feature for booking tennis courts online will roll out in October.

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And the expansion plans don't stop there; easyTennis is set to eventually offer coaching, tournaments, tennis equipment and tennis holidays.

“Tennis is a great sport but it’s no fun if you’ve got nobody to play with," said Rao. "Frustrated that I couldn’t find anyone I tried joining a tennis club but unless you ‘knew’ people there I actually had the same problem – just an expensive one!"

Rao is also the founder of a laser eye and cosmetic comparison site RightClinic.com, which he started up with £50,000 worth of poker winnings.

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