It's game set and match for one entrepreneur whose idea has found the backing of Sir Stelios Haji-Ioannou's easyGroup.
Sir Stelios swiped right on the concept of a "Tinder for tennis" after entrepreneur Ganesh Rao won £10,000 in a competition to find new "easy" brands.
The resulting easyTennis website helps keen sportspeople find someone with whom to play tennis, matching players on the basis of skill level, location and availability.
It costs £2.99 per match-up with the first one for free.
Sir Stelios said: “easyTennis is a great way to meet new friends and improve your game. It’s also a great fit with our ‘easy’ brand values – taking on the posh, expensive clubs and making tennis more accessible and affordable. Definitely for the many – not the few!”
The democratic venture launches in London today, with a goal of going nationwide by the end of the year. On top of the match-up function, a feature for booking tennis courts online will roll out in October.
And the expansion plans don't stop there; easyTennis is set to eventually offer coaching, tournaments, tennis equipment and tennis holidays.
“Tennis is a great sport but it’s no fun if you’ve got nobody to play with," said Rao. "Frustrated that I couldn’t find anyone I tried joining a tennis club but unless you ‘knew’ people there I actually had the same problem – just an expensive one!"
Rao is also the founder of a laser eye and cosmetic comparison site RightClinic.com, which he started up with £50,000 worth of poker winnings.