Elegantes premium perfumery sells the "world's rarest perfume" for £750 a bottle - and is coming to a city near you

Alys Key
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The Elegantes range retails from upwards of £750 a bottle (Source: Elegantes)

Elegantes London, “the world’s rarest perfumery”, is targeting presence in 10 key cities by the end of the year.

The premium brand, whose perfumes retail at £750 for a 50ml bottle, has already launched in London, Milan, Paris and Riyadh. The brand officially launched at the end of 2016, with a range created by “nose” Julien Rasquinet, who was given a limitless budget.

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Now former City banker Thomas Smit and his wife Dagmar, who co-founded the company, are looking to expand into other luxury hotspots.

The perfumes are set to go on sale at boutiques in Los Angeles, New York, Geneva and Singapore. Other possible locations for future outlets include the South of France, Russia, and Zurich.

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Elegantes launched at Harrods last month, offering exclusive additions to the range for the department store. Premium ingredients include oud, a liquid extracted from infected Southeast Asian agar tress.

Charlotte Weatherall, head of global sales and marketing for Elegantes said that “sales have been excellent” in the current locations.

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