Audioboom has cranked up the volume by partnering up with Deezer

Emma Haslett
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Deezer has 12m users, it said (Source: YouTube)

British podcast platform Audioboom has signed a partnership deal with Deezer giving the the French streaming platform's 12m users direct access to podcasts.

The pair said the deal means podcasters who use the platform (including City A.M.) will now be able to distribute their content to Deezer listeners, while Deezer listeners will be given access to 230 podcasts in English and Spanish.

Last week Audioboom published figures showing revenues quadrupled in the first half, rising 460 per cent in £1.8m in the six months to the end of May.

Monthly unique users reached 81m, up from 34m at the same point last year.

It also revealed it had acquired a natural language processing and artificial intelligence company, Sonr News, for £1.43m in February, suggesting it is looking beyond podcasting.

“Partnering with Deezer is an enormous opportunity for Audioboom’s content and advertising partners,” said Ruth Fitzsimons, senior vice president of international operations and content partnerships at Audioboom today.

“It allows us to promote podcasts and on-demand audio to reach millions of listeners on Deezer’s global platform, increasing discovery and audience.”

Chris Baughen, vice president of content and productions at Deezer, added: "We believe in providing the best ultimate lean-back audio experience for our listeners. Thus, we are excited that our users around the world will now have access to a wider, more diverse range of content, thanks to our partnership with Audioboom.”

Read more: How many hours (yes... hours) do you spend listening to podcasts each day?

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