Fidget spinners and, erm, round towels? The shopping trends of the year, according to Amazon

Lynsey Barber
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Latest Toy Craze Fidget Spinners, Wildly Popular With Kids
Fidget spinners hit the mainstream in April (Source: Getty)

April was the month that the hit toy of the year, the fidget spinner, really took off, apparently. Sales rocketed more than 700 per cent on the previous month, according to Amazon, as the modern version of the spinning top went mainstream across the globe.

Meanwhile, the online retail giant says the hottest new trend for hitting the beach this summer is a circular beach towel, according to its summer trends report, with sales rising 37 per cent in May.

Read more: Jeff Bezos is tantalisingly close to becoming the world's richest man

It also identified that the summer really kicks off on 4 June: that’s when sales of essential items like sun loungers, barbecues, fans and pools spike.

Other trends noted by Amazon in the annual report which details the shopping habits of the nation, were the continued popularity for health books over thrillers, dominating the charts so far this year and making up five of the top 10.

Top books of the year so far

Dopamine Diet - Tom Kerridge

Lean in 15 - Joe Wicks

Everyday - Mary Berry

Lean in 15, The Sustain Plan - Joe Wicks

Sapiens, A Brief History of Humankind - Yuval Noah Harari

Lean in 15, The SHape Plan - Joe Wicks

The 8-week blood sugar diet - Dr Michael Mosley

Goodnight Stories for Rebel Girls - Elena Favilli

The Little Book of Hygge - Meik Wiking

A Mindfulness Guide for the Frazzled - Ruby Wax

And Sunday was found to be the most popular day for doing shopping for clothes, while Japan was the place capturing people’s imaginations: It was the most popular travel guide destination of the year.

Read more: Amazon had an absolute monster Prime Day this year

With super sales of the Amazon Echo smart home speaker on Prime Day, Amazon has also delved into the phrases we like to say to Alexa the most. Clearly we're all in need of cheering up a bit: "tell me a joke" is the top request.

Top Alexa Requests

Tell me a joke

What is the London Eye?

What is the weather today?

Set a timer for 10 minutes

Turn off the lights

What's My Flash Briefing?

What's on my shopping list?

What's on my calendar?

Read me my book

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