Bake Off signs Lyle's golden syrup and Dr Oetker as sponsors for Channel 4 show

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The popular show will be aired on Channel 4 this year

The Great British Bake Off has signed Lyle's golden syrup and Dr Oetker as sponsors for the next series of the show.

Channel 4 would not disclose the value of the sponsorship deal, but said a seven-figure sum was achieved.

The baking competition, one of the biggest shows on British television, will be shown on Channel 4 instead of the BBC this year in a controversial move that shocked fans.

Read more: The new Mel and Sue have been revealed for Channel 4's GBBO

The BBC lost its contract to broadcast Bake Off when it only offered £15m per year to Love Productions, which makes the show. The production company would not accept offers below £25m.

The show lost Mary Berry and its two presenters, Mel Giedroyc and Sue Perkins, when it moved over to Channel 4, prompting speculation that the re-boot will not pull the same number of viewers as the original.

Paul Hollywood will judge this year's competition, and will be joined by presenters Sandi Toksvig and Noel Fielding.

Tags: Channel 4