Bake Off signs Lyle's golden syrup and Dr Oetker as sponsors for Channel 4 show

Helen Cahill
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The popular show will be aired on Channel 4 this year

The Great British Bake Off has signed Lyle's golden syrup and Dr Oetker as sponsors for the next series of the show.

Channel 4 would not disclose the value of the sponsorship deal, but said a seven-figure sum was achieved.

The baking competition, one of the biggest shows on British television, will be shown on Channel 4 instead of the BBC this year in a controversial move that shocked fans.

Read more: The new Mel and Sue have been revealed for Channel 4's GBBO

The BBC lost its contract to broadcast Bake Off when it only offered £15m per year to Love Productions, which makes the show. The production company would not accept offers below £25m.

The show lost Mary Berry and its two presenters, Mel Giedroyc and Sue Perkins, when it moved over to Channel 4, prompting speculation that the re-boot will not pull the same number of viewers as the original.

Paul Hollywood will judge this year's competition, and will be joined by presenters Sandi Toksvig and Noel Fielding.

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